Curiosities

In the olfactory world, perfume and emotions have a complex relationship. Smells evoke a wide range of feelings and trigger distant memories. Why do…

Musk has many benefits. This ingredient, which was originally a natural substance extracted from the cervids such as the male musk deer, has fortunately…

The magical power of fragrance: a catchy title to get clicks? Not at all! Fragrances have always exerted a mysterious power over our senses….

Today, many terms are used to define the players of the perfume market: selective perfumery or mainstream, confidential brands, niche perfumery… The latter has…

In all seasons and for all occasions, we are addicted to home fragrance, aren’t you? But did you know that perfuming your house is…

More than ever in recent years, sustainable development and social responsibility are at the heart of the new concerns of the cosmetics and perfume…

Between advertising and perfume, a history and strong links have been forged. From superstar muses to more discreet campaigns, fragrance promotion has taken many…

If the power of odors is no longer to be proven, scents have not yet finished revealing all their virtues and benefits. Long neglected…

Faced with the ban on the use of more and more ingredients and the difficulty of obtaining certain natural materials, perfumers often have to…

For several decades, models, singers and even actors have been the muses of the advertisements that promote the greatest perfumes. But before them, it…

Between certain cities and perfume, very strong links have been woven over the centuries and through the history of fragrances. Some regions of the…

In the world of perfumery, as in many other industries, technological progress has allowed incredible advances. If it is now possible to recreate new…

Just like accords and scents, the bottles that protect them have also undergone numerous evolutions since the beginning of perfumery. From a simple container…

When it comes to winning over the one you want, perfume can be a real asset. And fragrances have more than one trick up…

In recent years, the fragrance industry has seen a new trend emerge and seduce noses in search of originality: the custom-made perfume. While creating…

Magic anti-stress remedy, beneficial oil, miracle ingredient against insomnia… The CBD industry is exploding! So much so that some noses are interested in this…

If it has long been reserved for men, the profession of nose has become the playground of women perfumers in recent decades. Inspired and…

By studying them to better analyze their properties, it is possible to use essential oils to create beautiful scents of course, but also to…

In perfumery, olfactory facets are created to enhance the main theme defined by different accords. Among these perfumed variants, we find the new freshness…

As you may have noticed when studying your perfume label, alcohol is often the main ingredient in your favorite formula. But what is it…

Perfumer, nose, perfumer-creator or even a composer-perfumer. It doesn’t matter. Because behind these terms lies an artist, a multi-faceted worker in the shadows. Not…

The sourcing of raw materials is an aspect often ignored by the public, yet it is an integral part of the perfume creation process….

Loving the clean smell of freshly washed laundry, the gourmand scent of a cake just out of the oven and the fresh perfume of…

Since its appearance in antiquity, legends and other myths about perfume have been commonplace. Fragrances have always fascinated and intrigued… So much so that…

Since COVID19, we realized how precious sense of smell was. It is therefore important to understand the well-oiled mechanism that operates between our nose…

It is our turn to draw the portrait of the artist who captured the essence of our fragrances on film… With a sharp eye…

Between Paris and perfume, it’s a love story that has been going on for a very long time! But why is the City of…

Imagine the smell of fresh laundry drying in the sun, a dress rippling in the breeze, or freshly soaped skin. You’ll be able to…

As you wander through the shelves of a perfume shop, you may come across fragrances with familiar names… But with something different. It may…

From the inspiration of the perfumer to the bottling and marketing, the life of a perfume is made up of a succession of stages…